Having managed to survive the Leadership Workshops, Oct 22nd was a new day and a new opportunity to take in more e-commerce knowledge with Intersect Retail’s handpicked panels of retail experts.
I decided to up my game.
Since the second day woud have more attendees, I decided that it was time to break out that business/casual look I’ve been saving. Actually, I just wanted to imitate Annalise Keating on HTGAWM. Dress? Yep. Statement necklace? Check. Wig? Got it. I even managed to get my Kiss products false lashes on fairly straight- although they were on backward. I got them mixed up and put the shortest edge on the outside of my eye.
And I always forget how short that dress gets when I sit down. Ooops. This time I was going to the Conrad Hotel on North End Avenue. Got thoroughly lost and had to ask two policemen for help. Got lost again when I was almost there and so had to walk all the way back.
This really happened.
But when I finally made and checked in? I got to see my logo on this board in the lobby. That made up for everything. I brought the sassy to Intersect Retail, people.
I put a red circle around it, just in case. I mean, I don’t, uh, want you to strain your eyes. Um. Yeah.
I made it just in time for a panel on omni-channel marketing featuring a high-powered retail panel. Omni-channel seems to be when you’re online, doing brick and mortar, working an app, etc. I felt like omni-channel is all about wherever the customer may happen to find themselves, there you are, ready to sell them something.
After that came lunch, but I got caught up in a really, really long conversation so it took forever to get my food together. This plate is actually what I managed to grab before heading into another panel.
When I got back to my seat, there was this incredible artist’s rendering of what I missed. The Conrad Hotel’s incredible catering team had provided a solid, healthy lunch- but of course I had a treat. So good! This lovely little chocolate bombe looked solid, but was silky soft with layers of creamy deliciousness. Then I gobbled down a packofEnergems to prevent afternoon crash.
This may have been the trippiest workshop of all, because the panel was throwing out what they thought would happen in the future. The most chilling was hearing how so many AI assistants are named after women, as in Siri or Amy. One panelist predicted that brands would have to pitch to that in order to gain access to a consumer.
Like people don’t have enough problems.
The takeaway was that people feel one way when talking as brands, but when they’re the consumer being pelted with messages while walking through a store, it’s a different dimension of being.
After that was a panel on Web celebs, but I just can’t with that. Entitlement rolled off the stage and engulfed the whole room. I. Can’t.
The whole ‘Web celeb’ garbage and the fake blogger trips and the stupid nicknames for one beauty company’s blogger army… um, no. I. Can’t. Why? Because. 😂
The last panel was a talk with the co-founder of Bonobos on how it works to run a brick and mortar shop where people don’t walk out with merch in their hands. Like you just go on for a fitting, buy your stuff and have it sent.
Can you say best idea ever?
After another her cocktail moment, I put my sandals on and went home. Party over. I got a new selfie stick and a new perspective on e ommerce, blogging, and the universe.
After two days it was back to my best, most basic self. Big contrast, right? But that’s life. Sometimes you’re the devil in the blue dress and sometimes you’re just a woman with sore legs finding for a cup of tea.
Next up: Exposure has three press previews, and we write one blog post